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Whatever Happened to the Ad War on Drugs?

Whatever Happened to the Ad War on Drugs? - Advertising Age

Mike Males, a senior research fellow at the Center on Juvenile and Criminal Justice, which advocates for drug-policy changes, said the Partnership focuses too much on teens, while there is a "burgeoning" problem of middle-age drug abuse. "I'm not sure ad campaigns are very effective, anyway, on drug issues," he added. "The people who are inclined to abuse drugs are probably not big consumers of ads."

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