Whatever Happened to the Ad War on Drugs?

Mike Males, a senior research fellow at the Center on Juvenile and Criminal Justice, which advocates for drug-policy changes, said the Partnership focuses too much on teens, while there is a ​“burgeoning” problem of middle-age drug abuse. ​“I’m not sure ad campaigns are very effective, anyway, on drug issues,” he added. ​“The people who are inclined to abuse drugs are probably not big consumers of ads.”