Announcing Merger and Plans to Rebrand
FOR IMMEDIATE RELEASE
February 28, 2013
San Francisco, CA: We are pleased to announce an exciting development for the Center on Juvenile and Criminal Justice (CJCJ). CJCJ’s merger with the Northern California Service League (NCSL) is now complete. The union of these two venerable nonprofit agencies creates an even stronger and more vibrant organization ready to face the challenges of the future.
NCSL has a 64-year history of providing services to formerly incarcerated individuals, homeless, veterans, women, and their families, to assist them to become contributing members of society. The merger with CJCJ ensures San Francisco maintains these critical services for formerly incarcerated individuals and ensures that the legacy of NCSL lives on.
Established in 1985 as the Western Regional Office for the National Center on Institutions and Alternatives (NCIA), CJCJ continues a legacy that challenges conventional thinking and believes in the human capacity to change. With over 30 years of experience in the criminal and juvenile justice fields, CJCJ has sought to serve the needs of our most challenged justice-involved individuals.
NCSL’s continuum of employment readiness programs, Children’s Waiting Rooms at the San Francisco Courts, and transitional housing for homeless women with children will continue to operate under the CJCJ name. Former-NCSL program clients will now have access to the full range of CJCJ services.
During the merger, the agencies decided to market all services under the CJCJ name to reduce confusion for clients and ensure a single identity. With this merger, CJCJ has expanded its range of services to formerly incarcerated men, women, and youth that reduce barriers to reentry and increase long-term public safety.
As CJCJ continues to expand its services into more specialized populations, develop its ability to provide technical assistance, and engage in data-driven policy research, the agency feels the old logo does not fully represent the breadth and unity of its work. CJCJ created a new image that reflects the interplay between the three distinct services we provide — direct services, technical assistance, and policy analysis —to promote a more balanced and humane justice system. The new logo and a new website will be launched in the days leading up to the official rebranding date in April 2013.
“The new CJCJ brand will incorporate both agencies’ longtime contributions in the field and represents CJCJ’s evolution over the past two decades.”
~ Executive Director Daniel Macallair
CJCJ is honored to continue NCSL’s extraordinary legacy of providing professional community-based and residential services to criminal justice-involved individuals and their families. The rebranding marks the next step in the creation of a comprehensive continuum of services for justice-involved adults and youth.
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For further information, please contact Selena Teji at (415) 621-5661 x. 123 or by email at firstname.lastname@example.org.
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